Ad Unit (Iklan) BIG

7 Steps To Create A Professional Story Interview

Post a Comment

7 Steps To Create A Professional Story Interview
image via freepik

7 Steps To Create A Professional Story Interview

Here are 7 steps to create a professional story interview, namely:

1. A Story Interview can sound just like a radio interview that positions you as an expert in your field or maybe even imparts a celebrity aura around you and your name. When done right, a Story Interview can easily build your credibility and trust as an expert in your field. How's that for achieving the branding you deserve.

2. So, start with finding a professional who YOU trust. Find someone who knows how to draw out the best from an interview subject. Someone like the trusted TV-news anchors that you watch. OK, can you afford them? Would they even participate in promoting your business in this way? No? Well, how about getting a person who sounds just like a national news anchor. 

You say that you don't know how to connect with somebody like that, but you found a buddy who will interview you for free? Congratulations, you certainly know how to save money. Now go online and find an interview done by non-professionals. How long did you sit still for that interview? Were you truly motivated to follow through and purchase that product or service?

3. It's time to get real. A Story Interview with a professional, who sounds like he or she belongs on national radio, does a great deal to elevate your persona as an expert in your field. You know that to get a job done right, you need the right "instrument." Otherwise, you end up wasting time and money, or even doing damage to that particular thing on which you are working. It can endanger your investment, your reputation, your product or service.

4. Hire an expert. What other skills should you search for in an interviewer other than voice quality? The ability to ask the right questions, to smoothly deviate from the script and follow an interesting thread of conversation, to know when you need to repeat an answer, or expand it, or condense it, or to insert a personal story, or maybe to help you visualize the person to whom you're talking. Those skills come from someone who has done a lot of successful interviews.

5. What about the actual recording of your Story Interview? The good news: You don't even have to be interviewed in person. But, the professionals you hire should have their studio so that your Story Interview can be recorded with a high-quality phone patch to maximize the clarity of your recorded words. 

Just because it may be convenient for you, doesn't mean you should use a cellular phone to conduct your Story Interview. You really should use a landline and a decent telephone, or possibly use Skype on your computer.

When you are recorded, even if you're on the phone, be sure you're in a quiet setting. Where and when would be the best chance to be uninterrupted and not distracted by business calls or employees coming in with questions? OK, maybe you can be relaxed and undisturbed at home. What about your small children or pets? You'll want to avoid distractions and extraneous noises. 

A room with a minimum of hard surfaces is best. Think the opposite of your tiled bathroom. Cushy furniture, drapes and carpet will all help to deaden the sound of a room and make you sound more professional. Strange as it may sound, if you could be comfortable speaking on the phone in a closet full of hanging clothes, it would give you the sound you want.

6. You should only have your Story Interview recorded when you are rested and prepared, not frazzled and fumbling. You want your best foot forward, right? You don't want to sound like you are reading from a script, but you know how the mind can pull tricks on you when you forget to say important points. 

Devote some quality time IN ADVANCE to focus on writing down the points you need to get across to customers or clients. Put yourself in their shoes. Then arrange those papers out in front of you - with enough space and good light - so your eyes can easily scan the points while you are being asked questions over the phone. 

Remember, sounding natural and conversational is much more compelling to the listener than reading a script. Mistakes can always be edited out for the final production.

7. Pressure? Certainly not, if you hire professionals with production facilities and a sound engineer who is experienced at editing out the long pauses and flubs. So, you can relax and take your time to gather your precious thoughts and deliver your nuggets of  your own pace. 

Want to re-arrange the order of the Q & A? No problem. A sound engineer can even seamlessly insert music and sound effects to make your interview sound like the big deal it is. And you get to hear your podcast and have corrections made BEFORE it gets loaded onto your web site or YouTube. They make you sound good. No pressure.
Newest Older

Related Posts

There is no other posts in this category.

Post a Comment

Subscribe Our Newsletter